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Goldheart: A Radiant New Chapter in Everyday Elegance
On 6th December 2024, Goldheart unveiled a bold new identity at its newly redesigned flagship store in Sunway Pyramid, marking a transformative milestone for the brand. This highly anticipated event introduced “Everyday Elegance,” a concept that redefines the role of fine jewellery in the lives of modern women.
The event sparkled with energy, made even more vibrant and graceful by the presence of Zhen Ru as the host and emcee, whose poise and charm guided the program seamlessly. Adding to the allure was the attendance of six stylish influencers—Yumi, Chrystina, Jo, Janice, Ziha, and Lee Xuan—each adorned in stunning Goldheart pieces, embodying the brand’s new vision.
A Vision for the Modern Woman
Goldheart’s rebranding is a celebration of individuality, elegance, and self-expression. At the heart of Everyday Elegance is a simple yet powerful belief: jewellery shouldn’t just mark milestones; it should elevate the everyday, making even life’s smallest moments feel extraordinary.
Ng Yi Jia, Goldheart’s Head of Marketing, captured this sentiment beautifully during her conversation
on stage:
“We want women to feel empowered to celebrate who they are, not just on special occasions, but every single day. Jewellery should be personal, timeless, and versatile, something that enhances both style and confidence.”
A Vibrant Launch Event
The Sunway Pyramid outlet set the stage for this glamorous event. With its fresh, modern design and luxurious ambiance, the store provided the perfect backdrop for an unforgettable day. Guests were treated to a dynamic program filled with engaging conversations, captivating visuals, and, of course, exquisite jewellery.
Highlights included:
• Zhen Ru’s charismatic hosting, paired with the presence of influencers added energy and sophistication to the event. Yumi and Chrystina later joined Zhen Ru on stage to share their thoughts on how Goldheart’s new collections complement their unique styles.
• The event introduced Goldheart’s refreshed collections, each a stunning testament to the brand’s dedication to craftsmanship and timeless elegance.
Espoir
A symbol of hope and resilience, crafted in durable white gold and palladium.
Promesse
Celebrate love and commitment with intricate 18K designs that honour shared journeys.
Le Lumiere
Exquisite diamonds with Perfect 8 Hearts and 8 Arrows, embodying brilliance and rarity.
Romantic Blue
Platinum bands with a hidden sapphire lining, symbolizing loyalty and purity.
Something Blue
Platinum pieces with a subtle sapphire blue lining, celebrating fidelity and love.
Et Toi
Timeless designs that honour lifelong companionship and shared milestones.
Nina Ricci
Parisian-inspired platinum jewellery blending modern elegance with timeless sophistication.
Classics
Enduring, elegant designs perfect for every moment, big or small.
The New Goldheart Generation
One of the most exciting aspects of the event was the unveiling of the #NewGoldheartGeneration, a community of women who see jewellery as a reflection of their individuality and a way to celebrate life’s journey. Goldheart’s rebrand encourages women to embrace their unique style, whether they’re dressing for a grand occasion, achieving a personal milestone, or simply adding sparkle to their everyday lives.
Closing Notes
The Goldheart relaunch event was a celebration of everything the brand stands for: individuality, elegance, and self-expression. With its refreshed identity and stunning collections, Goldheart has set the stage for a new era of modern luxury that’s accessible, personal, and deeply meaningful.
As the event drew to a close, the boutique buzzed with excitement, selfies, and heartfelt conversations. It was clear that Goldheart is no longer just about jewellery, it’s about empowering women to celebrate who they are, every single day.
Welcome to the #NewGoldheartGeneration, where elegance is for everyone, and every day is an opportunity to shine.
